David defeated Goliath because the fight was carried out on the terms David imposed and not on the terms Goliath expected.
For 40 days, every morning and every evening, Goliath, a Philistine army mercenary soldier, challenged an Israeli army soldier to a hand-to-hand combat.
David, a shepherd not a soldier, appeared in combat with a slingshot and a stone, which hit the giant's forehead as a projectile, which knocked him down with a single blow, David cut his head with Goliath’s own sword.
Let's look at history in the context of the aviation industry, the COVID-19 pandemic and some interpretations that we are going to allow ourselves.
Goliath, today has the form of reduced customers and many competitors. We compete between airlines, executive aviation, rail lines, bus lines, video conferencing services, etc.
We are all the Israeli army, weak against a formidable enemy, will we survive?
Lufthansa Group receives support from the German government for 9 billion euros, commits a 20% stake, which at the end of 2019 was 10.2 billion euros. We estimate that the 9 billion euros are equivalent to the total consolidated operating expenses of only 2.28 months, discounted the expenses of fuel, spare parts, external MRO services and aircraft ownership.
Air France receives 7 billion euros from the French government, commits to restructure its domestic routes of 2:30 hours or less, to favor the use of French rail services and to decrease the carbon footprint of its operations.
Delta receives $ 5.4 billion USD from the American government for payroll and is eligible to receive government loans for 4.6 billon more, among other restrictions, it cannot cut wages or personnel until September 30.
Avianca and Latam file for bankruptcy in the USA, the Ecuatorian government suspends TAME operations, the Italian government takes control of Alitalia.
Ryanair on May 18 in the preliminary report of the results of the year 2020, regarding COVID-19, expresses its fears of being involved, says to the letter “in an unequal price war with its European competitors, inequitable by the support that they have received from the governments of their countries, violating EU rules”.
The supports and protections that these companies have negotiated are only palliative to solve a pressing liquidity condition, they are not the solutions that will allow them to go through 18 to 36 months of constrained markets and for the 5 years that are likely to be required for demand to recover 2019 levels, the solutions are not long-term. The Philistine army is still stationed on the other side of the valley.
David did not improvise, for 40 days he observed Goliath and himself, he appeared resolutely to the combat armed with a sling and a stone, weapons that he selected from among his fortresses to confront his enemy.
What can you invent to get ahead? What can you do that is unique enough to give you an edge over your competitors?
At Agentis we do not have those answers, what we can offer are IT applications developed according to your convenience, we have developed customized solutions for fleet management and maintenance, crew management, mobile applications, analytics and BI for our clients.
Tell us what you are thinking and let's explore how to support your project with technology.